UNILEVER
UNITED WE STAND 2024

”THREADS TOGETHER”

 

Client: Unilever | Role:Creative Director | Agency: RanaVerse | Year:2024
Award: Best Cause-Led Campaign - Global Influencer Marketing Awards 2024

Deliverables
Story Concept & Identity
1 x Storyboard
1 x Hero films with social cutdowns

AUTHENTIC, EMOTIONAL STORYTELLING WITH PURPOSE.

United We Stand is an initiative dedicated to helping improve conditions and access to critical services for underserved LGBTQIA+ communities across the US, created by Unilever and RanaVerse. In 2024, partnering with Freedom Oklahoma and consultant Kelly Mantle, we created ‘Threads Together’, a documentary-style short film amplifying the voices of Indigi-queer communities in Oklahoma. ‘Threads Together’ was shot with a cinéma vérité approach, blending intimate interviews with everyday moments of strength and solidarity, and drove real impact—boosting community funding, sparking policy discussions, and earning Best Cause-Led Campaign at the Global Influencer Marketing Awards 2024.
30% increase in donations to Freedom Oklahoma, 5M+ organic impressions.

Authenticity
Root the narrative in lived experiences
Emotional Resonance
Structure content with purpose and balance
Community-Driven Storytelling
Ensuring representation from concept to execution

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