JOHNNIE WALKER BLUE LABEL ELUSIVE UMAMI LAUNCH
X HONEY DIJON 

Client: Diageo | Role: Creative Director | Agency: RanaVerse | Year:2023

Deliverables
Brand Concept
1 x Documentary film + Social Cutdowns
1 x 3D Visualizer + Social Cutdowns
1 x Music track by Honey Dijon
5 x Stills
Suite of Campaign Graphics

LAUNCH A SUPER-PREMIUM, ULTRA-RARE WHISKEY FLAVOR IN A WAY THAT’S JUST AS SPECIAL

We partnered with Honey Dijon, used plantwave tech to turn plants into instruments for a music track, and created a multi-sensory brand experience that made luxury feel immersive.

Umami2468_RF.jpg
UMAMI_INVITE_4x5.gif
Umami1274_RF.jpg
Umami0161_RF.jpg
Umami0125_RF.jpg
JWblueUmamiimage2_600x600.png

Luxury is about experience.

Previous

SERGIO TACCHINI SOCIAL LAUNCH feat. FOGGIERAW
Next

UNILEVER: UNITED WE STAND