GMC HUMMER EV

HUMMER HOUSE: MIAMI GRAND PRIX

Client: GMC | Role: Creative Director| Agency: RanaVerse | Year:2023

Deliverables
Event Concept & Brand Identity
140 x Personalized Experiential Films
Suite of Event Campaign Graphics

MAKE THE HUMMER EV THE MAIN EVENT AT MIAMI’S FIRST GRAND PRIX.

We turned the Hummer EV into the must-see moment of F1 weekend with VIP test drives, a high-speed thrill ride, and live performances from Meek Mill & DJ Khaled. It was a brand activation moment, designed for guests to take home.

W.T.F. (Watts to Freedom

Thrilling sprints on a closed course in the HUMMER EV, where guests experienced the adrenaline of launching from 0-60 mph in just 3.5 seconds

Take the Wheel
(test drive)

An interactive, 360º digital test drive experience, brought to life by the iconic SHOWstudio

More than an activation.
A cultural moment.

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