CITIBANK
MONEY MANAGEMENT 101
Client: Citibank | Role:Creative Director | Agency: RanaVerse | Year:2023
Award: AdAge Agency of the Year (Silver) 2024
Deliverables
Brand Concept & Identity
1 x Storyboard
2 x Hero films with social cutdowns
1 x Financial module
Suite of Campaign Graphics
2 x Live Workshops
CITIBANK WANTED TO MAKE FINANCIAL LITERACY ACTUALLY ENGAGING.
As part of Citibank's Communities initiative, we created a financial literacy module designed to close the education gap.
Partnering with Tony Talks, we made meme-driven films, garnering 501K+ impressions, 165K+ views, and redefining social-first financial content. This work also contributed to RanaVerse winning AdAge’s 2024 Agency of the Year (Silver).
